Making LinkedIn Work for You in 2025

LinkedIn has changed a lot since 2021 when I first shared these tips. Back then, the focus was mostly on having a polished profile and connecting with alumni. Those things still matter, but now there are more ways than ever to make LinkedIn work for you. 

1. Start with the basics, then level up

  • Photo & headline: A clear, friendly headshot and a headline with 2–3 keywords for your field make it easier for people to find you.
  • About section: Write in first person, keep it authentic. Share what you’re interested in, not just what you’ve done.
  • Experience: Focus on results and projects, not just job titles or duties.

2. Post with purpose

You don’t have to make posts on LinkedIn. If you do, you definitely don’t have post all the time. Liking, commenting, or sharing others’ posts is valuable. But posting can be easier than you might think. If you do want to post, share something quick about what you’re learning, working on, or curious about. That could be:

  • A class project you’re proud of
  • An internship or campus job update
  • An article, podcast, class discussion, or event that got you thinking
  • A question for people in your field of interest
  • A reflection on a skill you’re building

New in 2025: LinkedIn’s algorithm favors visual content. Aim for most posts to have an image, infographic, or short video. Short, vertical “Reels”-style videos and carousel posts are performing especially well.
Tip: Don’t just post. Stick around to reply to comments and join conversations.

3. Level up your outreach

We talk a lot about reaching out to alumni or other professionals in our field(s) of interest. This outreach works best when it’s short, specific, and personal. Mention something specific you noticed, like a recent post or shared interest. Instead of just “I’m a student and want to talk,” try:

  • “I saw you got your PMP certification. I’m curious if you’d recommend it for someone starting out?”
  • “I noticed you did your graduate work at the University of Michigan. What helped you choose it?”

As career coach Madeline Mann says, “If you’re going to ask for 15 minutes of their time, be sure to show that you spent 15 minutes of yours.” Remember to follow up; thank people for their time or advice, and later share how you used what they told you.

4. Stay genuine

LinkedIn’s culture has shifted toward valuing authenticity. It’s okay to show a bit of your personality alongside your professional work. The more your profile reflects your real values and interests, the more likely you are to attract opportunities that fit you.

Bottom line: The basics from 2021 still matter. In 2025, LinkedIn works best when you keep your profile fresh, connect with people genuinely, and take small, consistent actions. You don’t have to do everything, just keep showing up. 

Students Lead Civic Government Panel on Careers in Public Service

Moderator, other panelists, and student attendees listening to panelist, Christina Anderson '98.

Political Science DSA Hollis Masterson ’26 and student leader Libby McFarlen ’26 partnered with Dr. Justin Berry, the Center for Civic Engagement, KVotes and the CCPD to host a dynamic conversation on civic careers last Tuesday with three Kalamazoo city leaders who also have strong ties to the K community.

The panel featured Vice Mayor Jeanne Hess, Chief Operating Officer Laura Lam ’99, and City Planner and Deputy Director of Community Planning and Economic Development Christina Anderson ’98. Each shared personal stories and insights about discovering purpose through public service.

Masterson, who moderated the discussion, asked how each panelist found their way into city government. Anderson described starting as a volunteer on the zoning board before joining the City of Kalamazoo staff. Lam applied for a role with the City, hoping to return to her hometown and contribute to its growth. Hess spoke about her deep ties to Kalamazoo and how the former mayor encouraged her to run for City Commission after retiring from teaching and coaching at K.

As the discussion shifted to building skills and managing challenging work environments, the panelists offered advice rooted in lived experience. “Even a bad internship or job gets you closer to what you want,” Anderson told students. She went on to add that “any job has a learning curve… you need to be in it long enough to see if it’s going to work for you.” Hess added, “I always said as a coach, ‘you either win or you learn.’”

When asked what cities look for in candidates, the panelists emphasized the mindsets and habits that define effective public service. They spoke about listening carefully, asking thoughtful questions, and engaging with community members in ways that build trust. Strong civic leaders, they noted, show up, collaborate well, follow through, and stay grounded in purpose. As Lam put it, “If you go into government, you need to be crystal clear about your ‘why.’”

The event captured the best of K’s collaborative spirit. Students, alumni, faculty, and community partners came together to explore how liberal arts learning can lead to real-world impact. By organizing and leading the panel, Masterson and McFarlen created space for real conversation and connection, encouraging students to imagine careers in public service, or, if not, how to stay involved through continued civic engagement. As Anderson noted, “Wherever you go, you are a member of that community. And it is your duty to be an active member of your community…to bring your light to that space.”

Email Tips/Tricks from CCPD & CCE

The following is a compilation of email writing tips put together by Riley Gabriel, Program Associate, CCE, and Rachel Wood, Assistant Director, CCPD.

Components of a professional email

  • Subject line
  • Salutation
  • Body
  • Closing
  • Signature
Image shows a screen with an example of a professional email including Subject line, Salutation, Body, Closing, and Signature.
Image borrowed from “How to Write An Email” on indeed.com

Email Examples

The following two email examples offer some obvious and not so obvious clues to professional email writing.

Example #1

Subject:

From: Riley Gabriel​

To: Moises Hernandez​

Sup Moises,​

What are u up to next Friday at 11? I could also meet tmrw. We should meet 2 talk about office furniture. I JUST CAN’T WAIT. :/ I don’t like my chair, always hurts my back. Talk soon.​

Thanks friend,​

Riley Gabriel​

Example #2

Subject: Supply List Follow Up

From: Riley Gabriel​

To: Moises Hernandez​

Hello Moises,​

I’m reaching out to follow up with our meeting last week. We discussed purchasing new supplies for the community room for CESs to use in various events and activities. Below you will see a link to the supply list I gathered from online sources. Are you able to pick up a few things from stores? Let me know if I missed anything we talked about. ​

Thanks for your help,​

Riley Gabriel​

Pronouns: they/them​

Kalamazoo College ’21​

Program Associate – Center for Civic Engagement

Notice that Example 1 uses an informal greeting (used only if you know your recipient well and informality is established), text shortenings, ALL CAPS, complaining, and an informal closing (could be acceptable depending on level of formality).

Notice that Example 2 has an appropriate greeting, establishes the reason for contact, uses proper grammar, includes a closing statement, and a professional signature (optional). However, it is missing a link to the supply list, specific instructions about what supplies to purchase (and from what stores).

Example Greetings

  • Hi/Hello (Name),​
  • Dear (Name),​
  • Greetings,​
  • To whom it may concern,​
  • To (Name),​
  • Hello everyone,​
  • Good morning/afternoon​

Do I include titles/prefixes?

It depends. If you are writing to someone with a PhD, you can start by assuming the prefix Dr. until told otherwise. Modern advice suggests moving away from Mr./Mrs./Ms. prefixes as they are not gender-inclusive, but they may be appropriate in certain contexts.

Example Closings

Be sure to end your email with a closing. Even a simple “Thank you,” followed by your name on the next line, might suffice.

  • Best​
  • Sincerely​
  • Regards​
  • Kind regards​
  • Thank you​
  • Warm wishes​
  • With gratitude​
  • Many thanks​
  • Respectfully​

What goes in an email signature?

Email signatures can be as simple, especially if you are still a student. They may simply look like this:

Joe Hornet ’24

However, when you are writing on behalf of an organization or an employer, additional information might help give your reader context.

Examples of additional email signature inclusions

  1. Title of position & department​
  2. Pronouns
  3. Email address &/or phone number​
  4. Company logo
  5. Company physical address 
  6. Company social media links and/or website
  7. Land acknowledgement where you live/work
  8. Other important cultural messages from your organization or team

Example Signatures

Riley Gabriel​

Pronouns: they/them​

Kalamazoo College ’21​

Program Associate – Center for Civic Engagement

Reply vs. Reply All

  • Reply – Responds to original sender only. No one else originally included in the message will see your reply.​
  • Reply All – Responds to everyone that received original email. Very good for scheduling, for example letting everyone know “I’ve got this one!”​

Depending on an organization’s culture, reply all may be preferred to keep everyone in the loop as decisions are made via email. ​

CC vs. BCC

  • CC – Stands for “Carbon Copy”. Add additional recipients to a message that may need to be kept in the proverbial loop, but may not need to respond. ​
  • BCC – Stands for “Blind Carbon Copy”. ‘Blind carbon copy’ is a way of sending emails to multiple people without them knowing who else is receiving the email. Any emails in the BCC field will be invisible to everyone else in the To and CC fields. BCC should only be used when it isn’t a personal email topic and you want to keep the receipts email address private.​

Depending on an organization’s culture, a supervisor may prefer to be CC’d on certain types of messages. BCC can be used in confidential situations. ​

Subject Lines and Threads

The subject line should communicate exactly what the email is about so that the recipient can prioritize the email’s importance without having to open it.​

Good Examples of Subject Lines:

  • Time conflict for meeting 10/13​
  • Fall ’22 Term Report​

Bad Examples of Subject Lines:

  • [no subject]​
  • Hey​

Using the Reply or Reply All function will automatically generate a subject line that is formatted as: “RE: [original subject line]”.​ This helps a recipient search their Inbox for a conversation. A Thread is a set of multiple emails with the same subject line.

DO: Reply All and CC a new person to loop them into an on-going thread.​

DON’T: Changing subject lines mid-thread can cause confusion.​

The “body” of your email

The “body” of your email refers to the text that is between the greeting and the closing; it’s the main text. If you are writing to someone new, err on the side of formality in your tone for best results. Once you are familiar with your recipient/team/organizational culture, your tone can change over time.

Be clear and concise in your message— make sure you have a specific ask. If you find that your message is running very long, needs multiple caveats, or is about something delicate, email may not be the best medium. Instead, use an email to ask for a time to talk in-person (or via video/phone) to work through conflicts. Remember that emails can be forwarded or shared. When in doubt, think: “What [unintended] consequences could there be if what I have written were published on the front page of a newsletter or shown to my boss?”

Need Help? Stop by the Career Studio

If you are working on an email (especially to a potential employer, or an alum) and you’re feeling stuck, stop by the Career Studio. We’re happy to help you make your best first impression!