Email Tips/Tricks from CCPD & CCE

The following is a compilation of email writing tips put together by Riley Gabriel, Program Associate, CCE, and Rachel Wood, Assistant Director, CCPD.

Components of a professional email

  • Subject line
  • Salutation
  • Body
  • Closing
  • Signature
Image shows a screen with an example of a professional email including Subject line, Salutation, Body, Closing, and Signature.
Image borrowed from “How to Write An Email” on indeed.com

Email Examples

The following two email examples offer some obvious and not so obvious clues to professional email writing.

Example #1

Subject:

From: Riley Gabriel​

To: Moises Hernandez​

Sup Moises,​

What are u up to next Friday at 11? I could also meet tmrw. We should meet 2 talk about office furniture. I JUST CAN’T WAIT. :/ I don’t like my chair, always hurts my back. Talk soon.​

Thanks friend,​

Riley Gabriel​

Example #2

Subject: Supply List Follow Up

From: Riley Gabriel​

To: Moises Hernandez​

Hello Moises,​

I’m reaching out to follow up with our meeting last week. We discussed purchasing new supplies for the community room for CESs to use in various events and activities. Below you will see a link to the supply list I gathered from online sources. Are you able to pick up a few things from stores? Let me know if I missed anything we talked about. ​

Thanks for your help,​

Riley Gabriel​

Pronouns: they/them​

Kalamazoo College ’21​

Program Associate – Center for Civic Engagement

Notice that Example 1 uses an informal greeting (used only if you know your recipient well and informality is established), text shortenings, ALL CAPS, complaining, and an informal closing (could be acceptable depending on level of formality).

Notice that Example 2 has an appropriate greeting, establishes the reason for contact, uses proper grammar, includes a closing statement, and a professional signature (optional). However, it is missing a link to the supply list, specific instructions about what supplies to purchase (and from what stores).

Example Greetings

  • Hi/Hello (Name),​
  • Dear (Name),​
  • Greetings,​
  • To whom it may concern,​
  • To (Name),​
  • Hello everyone,​
  • Good morning/afternoon​

Do I include titles/prefixes?

It depends. If you are writing to someone with a PhD, you can start by assuming the prefix Dr. until told otherwise. Modern advice suggests moving away from Mr./Mrs./Ms. prefixes as they are not gender-inclusive, but they may be appropriate in certain contexts.

Example Closings

Be sure to end your email with a closing. Even a simple “Thank you,” followed by your name on the next line, might suffice.

  • Best​
  • Sincerely​
  • Regards​
  • Kind regards​
  • Thank you​
  • Warm wishes​
  • With gratitude​
  • Many thanks​
  • Respectfully​

What goes in an email signature?

Email signatures can be as simple, especially if you are still a student. They may simply look like this:

Joe Hornet ’24

However, when you are writing on behalf of an organization or an employer, additional information might help give your reader context.

Examples of additional email signature inclusions

  1. Title of position & department​
  2. Pronouns
  3. Email address &/or phone number​
  4. Company logo
  5. Company physical address 
  6. Company social media links and/or website
  7. Land acknowledgement where you live/work
  8. Other important cultural messages from your organization or team

Example Signatures

Riley Gabriel​

Pronouns: they/them​

Kalamazoo College ’21​

Program Associate – Center for Civic Engagement

Reply vs. Reply All

  • Reply – Responds to original sender only. No one else originally included in the message will see your reply.​
  • Reply All – Responds to everyone that received original email. Very good for scheduling, for example letting everyone know “I’ve got this one!”​

Depending on an organization’s culture, reply all may be preferred to keep everyone in the loop as decisions are made via email. ​

CC vs. BCC

  • CC – Stands for “Carbon Copy”. Add additional recipients to a message that may need to be kept in the proverbial loop, but may not need to respond. ​
  • BCC – Stands for “Blind Carbon Copy”. ‘Blind carbon copy’ is a way of sending emails to multiple people without them knowing who else is receiving the email. Any emails in the BCC field will be invisible to everyone else in the To and CC fields. BCC should only be used when it isn’t a personal email topic and you want to keep the receipts email address private.​

Depending on an organization’s culture, a supervisor may prefer to be CC’d on certain types of messages. BCC can be used in confidential situations. ​

Subject Lines and Threads

The subject line should communicate exactly what the email is about so that the recipient can prioritize the email’s importance without having to open it.​

Good Examples of Subject Lines:

  • Time conflict for meeting 10/13​
  • Fall ’22 Term Report​

Bad Examples of Subject Lines:

  • [no subject]​
  • Hey​

Using the Reply or Reply All function will automatically generate a subject line that is formatted as: “RE: [original subject line]”.​ This helps a recipient search their Inbox for a conversation. A Thread is a set of multiple emails with the same subject line.

DO: Reply All and CC a new person to loop them into an on-going thread.​

DON’T: Changing subject lines mid-thread can cause confusion.​

The “body” of your email

The “body” of your email refers to the text that is between the greeting and the closing; it’s the main text. If you are writing to someone new, err on the side of formality in your tone for best results. Once you are familiar with your recipient/team/organizational culture, your tone can change over time.

Be clear and concise in your message— make sure you have a specific ask. If you find that your message is running very long, needs multiple caveats, or is about something delicate, email may not be the best medium. Instead, use an email to ask for a time to talk in-person (or via video/phone) to work through conflicts. Remember that emails can be forwarded or shared. When in doubt, think: “What [unintended] consequences could there be if what I have written were published on the front page of a newsletter or shown to my boss?”

Need Help? Stop by the Career Studio

If you are working on an email (especially to a potential employer, or an alum) and you’re feeling stuck, stop by the Career Studio. We’re happy to help you make your best first impression!

Is Forage legit?

Research shows that almost half of college students do not have a clear understanding of what different employers do. Forage aims to change that. Of course, before I recommend any platform or product to students (even if it is free) I explore it myself. I want to know if it’s legit, if it is helpful, and if I’d want to stake my own reputation on its recommendation.

This fall I chose two different job simulations with Forage: one focusing on data visualization and one focusing on marketing. 

Screenshot of a Forage job simulation completion certificate as an example of what a student could earn.

Data Visualisation Job Simulation

For my first project, a company called Tata pointed me to tutorials for data visualization tools, and gave me data to analyze. I created real data visualizations to answer questions from the CEO and CMO. I also recorded a video describing what I did and how I did it. Between reading the materials provided, watching some tutorials (where I learned skills I’ll actually use in the future), and completing hands-on activities, the whole project took me about six hours.

Omnichannel Marketing Job Simulation

For my second job simulation, I chose a marketing role with lululemon. After extensive research, I ended up writing a creative brief for a marketing campaign for their new Mirror product. That project took me about three hours, but it could have taken me less had I not gotten “into it” as much as I did.

Insights

Full disclosure? I started a few other simulations as well, but I didn’t complete them. This is okay! Those companies (and you, dear reader) won’t know that I quit after I began. My name is oblivious to them. However, I did get to jump into something I initially thought might be interesting. Once I realized it wasn’t for me, I quit and moved to something else. 

After submitting my own work for both completed projects, I got to see “model” answers. These allowed me to compare my efforts to what the company considered excellent work. I did some self-evaluation and noted where I might improve in the future.

Here’s the key point: I was able to submit these work practices to Forage without showing them to the employers involved. Neither lululemon or Tata will see my work, because I chose not to share it. 

Why is that important? You might follow that same path if you are simply “trying out” a job. You might quit half-way through when you say “Ya… this job isn’t for me.” Doing a job simulation lets you get a glimpse into what someone actually does while they’re at work; instead of just reading about it, you’re doing it.

Conversely, anyone who wants to may share their work. Maybe you want to apply for an internship or job at the very company for whom you do a job simulation? In that case, you can submit your work for an advantage in the application process. Recruitment is, afterall, why the companies agree to participate and provide job simulations in the first place! According to Forage’s own Outcomes study, employers are twice as likely to advance a “Forager” to the interview stage with their organization, and four times more likely to extend an offer.

I’m not applying to Tata or Lululemon. However, I now have a digital badge/certificate that I could add to my resume, LinkedIn profile, etc. I could showcase these work experiences without having to have had an internship or job with either company. I think that’s pretty great.

Pros and Cons

  • Pros of Forage:
    • Helped me learn about the jobs of a data visualization specialist and a omni-channel marketing specialist
    • Helped me create potential work for my portfolio
    • Helped me make a connection to the two companies for further internships/career
  • Cons of Forage:
    • Projects take time
    • Projects are simulations, and therefore are unpaid

Interested in learning more? Check out Forage for yourself.

Record #’s of students at Career Studio

This Winter saw record numbers of K students visiting the Career Studio— and we expect that this will only continue as we head in to Spring.

Haven’t visited us yet? Check it out— we’re here to help you. No question is silly, no visit is too late (or too early!) in your college career. We can’t wait to talk with you about your upcoming summer plans, new major, or next steps after graduation.

Stop by Weeks 1-10, 10 AM-2PM, Monday through Friday in Dewing Basement or on MS Teams at: https://bit.ly/KVirtualCareerStudio.