Learning Sports Marketing Through Real Events and Community Engagement

K students are once again able to apply for CCPD Summer Internship Stipends (apps due February 27) to help make meaningful, hands-on experiences financially possible. In this post, a student reflects on an internship with Legendary Sports Xperiences, supporting youth football camps hosted by professional athletes across the country. Through event promotion, on-site logistics, and community engagement, the experience strengthened Brayden’s marketing skills and confirmed his growing interest in a career at the intersection of sports and youth development.

“I began my internship with Legendary Sports Xperiences with limited prior experience in the sports marketing field, yet I quickly found myself learning a great deal through the responsibilities I was given. Legendary Sports Xperiences is an organization that partners with professional athletes to host youth football camps across the country. These camps provide young athletes with the chance to learn directly from players they admire while also creating positive community engagement. Being part of this mission gave me valuable insight into both the business and personal sides of the sports industry. My primary role throughout the internship was assisting with the marketing and promotion of each camp.

This included working to raise awareness in local communities, developing strategies to encourage registration, and handling logistics before and during the events. One key experience was traveling to Colorado to help promote the Patrick Surtain camp. I worked in a campaign booth two weeks prior to the event, which revealed the amount of planning and effort that goes into securing strong participation. Another significant experience came in Nashville, where I was responsible for ensuring campers had a positive experience on the field during the Will Levis camp. From organizing photo opportunities with the athlete to communicating with parents, I saw firsthand how attention to detail contributes to the overall success of these events. Through these responsibilities, I developed important professional skills. Time management became essential as I balanced multiple tasks leading up to camp days, while my interpersonal skills grew from engaging with both children and parents in fast-paced environments. I also learned valuable lessons about marketing with what strategies effectively generate interest and which approaches are less impactful. Overall, this internship confirmed my interest in pursuing a career in the sports industry. Working directly with professional athletes while creating memorable experiences for young players was incredibly rewarding, and it solidified my long-term goal of building a career that connects sports, marketing, and youth development.”

– Brayden Ledin ’27





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