LinkedIn has changed a lot since 2021 when I first shared these tips. Back then, the focus was mostly on having a polished profile and connecting with alumni. Those things still matter, but now there are more ways than ever to make LinkedIn work for you.
1. Start with the basics, then level up
- Photo & headline: A clear, friendly headshot and a headline with 2–3 keywords for your field make it easier for people to find you.
- About section: Write in first person, keep it authentic. Share what you’re interested in, not just what you’ve done.
- Experience: Focus on results and projects, not just job titles or duties.
2. Post with purpose
You don’t have to make posts on LinkedIn. If you do, you definitely don’t have post all the time. Liking, commenting, or sharing others’ posts is valuable. But posting can be easier than you might think. If you do want to post, share something quick about what you’re learning, working on, or curious about. That could be:
- A class project you’re proud of
- An internship or campus job update
- An article, podcast, class discussion, or event that got you thinking
- A question for people in your field of interest
- A reflection on a skill you’re building
New in 2025: LinkedIn’s algorithm favors visual content. Aim for most posts to have an image, infographic, or short video. Short, vertical “Reels”-style videos and carousel posts are performing especially well.
Tip: Don’t just post. Stick around to reply to comments and join conversations.
3. Level up your outreach
We talk a lot about reaching out to alumni or other professionals in our field(s) of interest. This outreach works best when it’s short, specific, and personal. Mention something specific you noticed, like a recent post or shared interest. Instead of just “I’m a student and want to talk,” try:
- “I saw you got your PMP certification. I’m curious if you’d recommend it for someone starting out?”
- “I noticed you did your graduate work at the University of Michigan. What helped you choose it?”
As career coach Madeline Mann says, “If you’re going to ask for 15 minutes of their time, be sure to show that you spent 15 minutes of yours.” Remember to follow up; thank people for their time or advice, and later share how you used what they told you.
4. Stay genuine
LinkedIn’s culture has shifted toward valuing authenticity. It’s okay to show a bit of your personality alongside your professional work. The more your profile reflects your real values and interests, the more likely you are to attract opportunities that fit you.
Bottom line: The basics from 2021 still matter. In 2025, LinkedIn works best when you keep your profile fresh, connect with people genuinely, and take small, consistent actions. You don’t have to do everything, just keep showing up.